Have you ever thought your business has lost its way? Priorities have become complicated and muddy? This technique really helps. After years of working with different – often well established – organisations, I noticed that many had lost sight of their formal business vision (or never had one in the first place). I found that the Lean Canvas business modelling technique is really useful in re-establishing the business’s vision, and from that the tactics that ultimately lead to success.
Clearly, working with startups it’s important to clarify the business model, but I’ve never facilitated a Lean Canvas workshop in an established organisation where we didn’t learn something which led to new tactics and behaviours. This is one of the techniques which makes up the Delta Framework.
Further background: Alex Osterwalder’s Business Model Generation is well established in illustrating a range of planning and marketing strategies for competitive and business success. Among the offshoots of Business Modelling, one idea is the Lean Canvas by Ash Maurya. While Business Model Generation applies established methods to achieve product success in the market, Lean Canvas concentrates on the way timeline affects the revenue stream of a business. I reckon it’s more target-specific and incorporates both small and large businesses effectively.
If you’d like further information about this technique give me a call.
